Marketing Communication Specialist - Healthcare Branding

Join PT Weabro Mitra Jaya (Klinik Utama Bedah STWC) as a Marketing Communication Specialist and play a pivotal role in shaping the brand identity of a leading healthcare provider in Bekasi. This is your opportunity to leverage innovative communication strategies to elevate the brand's presence and connect with our valued patients. As part of our dynamic team, you'll be responsible for creating compelling content, managing our social media presence, and executing impactful campaigns that resonate with our audience.

With a focus on healthcare branding, you'll work closely with our medical team to ensure that our communications align with our mission to provide exceptional surgical care. This role offers a chance to grow within a reputable organization that values creativity, integrity, and excellence. If you're passionate about healthcare and have a knack for crafting engaging narratives, we invite you to be a part of our journey in Bekasi.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to enhance brand awareness and patient engagement.
• Create and manage content for our website, social media platforms, and email newsletters.
• Collaborate with the medical team to ensure accurate and compelling patient communications.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Organize and execute promotional campaigns, including events and partnerships.
• Stay updated with industry trends and best practices in healthcare marketing.
• Manage our social media presence, including Facebook, Instagram, and LinkedIn.
• Ensure all marketing materials comply with healthcare regulations and brand guidelines.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in marketing communications, preferably in the healthcare industry.
• Proficient in using marketing tools such as Hootsuite, Buffer, and Mailchimp.
• Strong understanding of SEO and digital marketing principles.
• Excellent written and verbal communication skills in Indonesian and English.
• Creative thinker with a passion for healthcare branding.
• Ability to work independently and as part of a team.
• Certification in healthcare marketing or a related field is a plus.

🛠️ Keahlian

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